Nicole Ellan James

As an Automotive Journalist and avid car enthusiast, Nicole Ellan James has a passion for automotive that goes beyond a career or hobby and is reflected in every aspect of her lifestyle. Nicole shares her adventures and experience with the hope to inspire other enthusiasts to create and uncover unique, exciting and untold car culture stories.


Nicole Ellan James is currently an automotive journalist for The Daily News at ClassicCars.com, a journalist and editor for Vegas Drift, and as social media strategist for the Active Lifestyle Vehicle of the Year award, in addition to being on the board of the Phoenix Automotive Press Association, and heavily involved in the Future Classic Car Show events organized by ClassicCars.com.

Nicole Ellan James has also created Pretty Driven, an outlet for the millennial enthusiast, centered around a passion for driving and unique car stories with various automotive related news.

Nicole Ellan James experience includes creating and developing the ‘News’ department of The Function Factory and was Editor-in-Chief of Car Street Journal.

I have no idols. I admire work, dedication, and competence.

- Ayrton Senna



Pretty Driven

04/2017 - Present Pretty Driven is fueled by spirited drivers and enthusiasts with a shared passion for adventure and to create and uncover unique, exciting and untold car culture stories, news, and features.

Journalist / Editor

Vegas Drift

11/2016 - Present Vegas Drift creates grassroots drift events in the Las Vegas area and hosts the Southwest Drift Series - an annual multi-state Formula Drift sanctioned licensing program.

Journalist / Editor

The Daily News

12/2014 - Present The Daily News shares the latest industry news, upcoming events, and coverage of everything needed to enhance involvement in the classic car hobby.

Vice President of Communications

Phoenix Automotive Press Association

Phoenix, Arizona 02/2014 - Present

Social Media Strategist

Active Lifestyle Vehicle Award

Phoenix, Arizona 10/2016 - Present

Former Editor in Chief

The Function Factory

01/2017 - 03/2017 The Function Factory combines cinematography, photography, and the written word to create automotive media that inspires, educates, and showcases car culture and racing for the millennial automotive enthusiast.

Former Editor in Chief

Car Street Journal

01/2013 - 01/2017 Car Street Journal was created with a simple editorial mission: to provide you with the news, features, and commentary you need to enhance your involvement in the automotive industry.

Former Reporter

The Scottsdale Chronicle

01/2013 - 12/2013 Scottsdale Chronicle is a news media that reports in print, online and through new media. We serve Scottsdale Arizona and those interested in news from Arizona's East Valley area.



Nicole Ellan James has been published by Fox Sports, SpeedHunters, DuPont Registry, and The Detroit News and has been featured on Ford Performance and The Gentlemen Racer.

Event Coverage

Nicole has covered Formula Drift, NASCAR, IndyCar, the Rolex Motorsports Reunion during Monterey car week, the SEMA Show, Carlisle Events, Hot August Nights, dozens of Barrett-Jackson auctions as well as Bonhams, RM Sotheby’s, Gooding & Co., and events like the Japanese Classic Car Show and AutoCon among others.  


Nicole has interviewed Jay Leno and toured his garage, in addition to notable Porsche enthusiast Magnus Walker, Dave Kindig of ‘Bitchin’ Rides,’ Ed China and Mike Brewer of Wheeler Dealers, Cristy Lee – Barrett-Jackson TV host and seen on All Girls Garage, Aaron Kaufman of Fast n Loud, Wayne Carini of Chasing Classic Cars, Frankie Munez, and Burt Reynolds

Other notable interviews include those with Jim Owens and John Clor of Ford Performance, Aaron Shelby and Garry Patterson of Shelby American, Bob and Pat Bondurant, Wataru Kato of Liberty Walk, the Ring Brothers, Bodie Stroud, and she has interviewed professional drivers including Joey Hand after he drove the winning Ford GT in the 2016 24 hours of Le Mans race, IndyCar drivers Graham Rahal, Ryan Hunter-Reay, Will Power and Scott Dixon, Formula Drift drivers Forrest Wang, Vaughn Gittin Jr., Frederic Aasbo, Chris Forsberg, as well as Tanner Foust and Corey Hosford, and she has interviewed and driven with Ken Block.

Driving Experience

Nicole Ellan James was one of the participants in the first-ever Fiat driving class at the Bob Bondurant School of High-Performance Driving, has driven in Ford Performance press events for the Shelby Mustang GT350, and received a 2016 Alfa Romeo 4C Spider during Monterey car week to review, raced in the inaugural Scottsdale Grand Prix, and has driven her personal vehicle in dozens of local ‘Drift n Drag’ events, National Auto Sport Association events, and Pro Auto Sport events.



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