Nicole Ellan James

Automotive Journalist

I have no idols. I admire work, dedication, and competence.

- Ayrton Senna


Nicole Ellan James

About Nicole Ellan James

As an Automotive Journalist and avid car enthusiast, Nicole Ellan James is driven by a passion for automotive that goes beyond a career or hobby and reflects in every aspect of her lifestyle.

Nicole is a quality-driven editor and storyteller with more than seven years of experience and expertise in assembling, producing and publishing news and automotive enthusiast content, as well as strategic planning, problem-solving and leading the day-to-day needs and tactics of a content-driven editorial team.

Deep automotive industry and product background, supplemented by years of understanding reader trends and preferences within the enthusiast space have shown measurable growth, including audience growth over 150%.

Nicole has experience in journalism, content creation, branding, and social media marketing. She has a strong technical command of the English language and familiarity with a wide range of writing styles. Nicole is committed to maintaining journalistic excellence and integrity.

Nicole inherited a passion for Mustangs and classic vehicles from her father, who has worked as a mechanic his entire life. Her first car, bought at 16 years old, was a 1965 Ford Mustang. When she left to the University of Arizona for college, Nicole acquired her second car - a 2005 Ford Mustang. It was then followed by her latest purchase, a 2014 Ford Mustang.


Power Automedia


12/2017 - Present

Power Automedia publishes 13 of the leading automotive online magazines in the industry. Filled with quality content written by the best writers, our pixels grow with passion for the automobile.

Pretty Driven

Editor in Chief

04/2017 - Present

Pretty Driven is fueled by spirited drivers and enthusiasts with a shared passion for adventure and to create and uncover unique, exciting and untold car culture stories.

Vegas Drift

Journalist, Editor

11/2016 - 03/2018

Vegas Drift creates grassroots drift events in the Las Vegas area and hosts the Southwest Drift Series - an annual multi-state Formula Drift sanctioned licensing program.

Phoenix Automotive Press Association

Media Advisor

02/2015 - 12/2017

Membership includes the working press and auto company executives. We hold panel discussions on issues ranging from alternative fuels to classic car collecting.

Classic Car News

Content Creator, Journalist

12/2014 - 08/2017 is committed to the industry and hobby, produces innovative solutions, harnesses ground-breaking technology and delivers first class customer experiences.

Car Street Journal

Editor in Chief

04/2013 - 01/2017

Car Street Journal was created with a simple editorial mission: to provide you with the news, features, and commentary you need to enhance your involvement in the automotive industry.

2017 Active Lifestyle Vehicle of the Year Award

2017 Active Lifestyle Vehicle of the Year Award

Social Media Strategist

10/2016 - 10/2017

The Active Lifestyle Vehicle of the Year program recognizes vehicles which best meet the needs of buyers with active lifestyles during an annual ride-and-drive program.

The Scottsdale Chronical

The Scottsdale Chronical


01/2013 - 01/2014

The Scottsdale Chronicle is news media that reports in print, online and through new media. We serve Scottsdale Arizona and those interested in news from Arizona's East Valley area.



Nicole Ellan James has interviewed Jay Leno and toured his garage, in addition to notable Porsche enthusiast Magnus Walker, Dave Kindig of ‘Bitchin' Rides,' Ed China and Mike Brewer of Wheeler Dealers, Cristy Lee – BarrettJackson TV host and seen on All Girls Garage, Aaron Kaufman of Fast n Loud, Wayne Carini of Chasing Classic Cars, Frankie Munez, and Burt Reynolds.

Other notable interviews include those with Jim Owens and John Clor of Ford Performance, Aaron Shelby and Garry Patterson of Shelby American, Bob and Pat Bondurant, Wataru Kato of Liberty Walk, the Ring Brothers, and Bodie Stroud.

Nicole has also interviewed professional drivers including Joey Hand after he drove the winning Ford GT in the 2016 24 hours of Le Mans race, IndyCar drivers Graham Rahal, Ryan Hunter-Reay, Will Power and Scott Dixon, Formula Drift drivers Forrest Wang, Vaughn Gittin Jr., Frederic Aasbo, Chris Forsberg, as well as Tanner Foust and Corey Hosford, and Ken Block.


Nicole Ellan James has covered Formula Drift, NASCAR, IndyCar, Pebble Beach Concours d'Elegance and the Rolex Motorsports Reunion during Monterey car week, the SEMA Show, Carlisle Events, Hot August Nights. and several collector auctions such as Barrett-Jackson, Bonhams, RM Sotheby's, Gooding & Co., Mecum, and events like the Japanese Classic Car Show and AutoCon, among others.

Driving Experience

Nicole Ellan James was a participant in first-ever Fiat driving class at the Bob Bondurant School of High-Performance Driving. She has also driven the 2016 Shelby Mustang GT350 during Ford Performance Press events and participated in the Ford EcoBoost Challenge. She has Received a 2016 Alfa Romeo 4C Spider and 2017 Alfa Romeo 4C Coupe during Monterey car week and has driven various OEM vehicles for Active Lifestyle of the Year Award. Nicole Ellan James also raced in the inaugural Scottsdale Grand Prix and has driven her personal vehicle in dozens of local ‘Drift n Drag' events, National Auto Sport Association events, and Pro Auto Sport events.


Nicole Ellan James doesn’t want to just report on the action; she wants to be in on it. Considered somewhat of a rarity in today’s aftermarket, she’s a Millennial with a passion for performance vehicles of all models and years. James owns a ’65 and a ’05 Ford Mustang, is active in several car clubs both locally and nationally, and has competed in race events through the Southwest.
SEMA News 35 under 35

SEMA News 35 under 35

When Ford Performance conducted a Mustang history seminar at the Carlisle Ford Nationals last summer, it was no shock that many owners named their cars, but Nicole James of Phoenix did surprise us, however – first that she owns a 2005 V-6 with 250,000 miles on the ticker that she calls “Marilyn,” and second that this Mustang-driving millennial works for a classic cars website!
Ford Performance

Ford Performance

Nicole James is an automotive journalist based in Scottsdale, Arizona who loves to road trip in her 2005 Ford Mustang. Racing is also a big part of her life, competing in NASA and pro auto sports races around the Southwest. Many weekends you will find Nicole at the track, a car show, or just taking the car for a spirited drive in the mountains of Arizona.
The Gentleman Racer

The Gentleman Racer


Nicole Ellan James is driven by a love for all things automotive and is always looking for ways to collaborate with like-minded brands to create something special.

If you would like to collaborate, have any questions, or just want to say hi, please complete the form below or email [email protected]
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